Aim of the Study

Sex role stereotypes are culturally based beliefs prescribing appropriate and inappropriate behaviours for the two genders. This significantly affects their career choice.

Against this backdrop the present study intends to examine the issues related to promoting women in global economy. The researcher deals the issues from individual as well as organizational perspective, both. At individual level the problems of dual-career couples for career advancement is talked about and at the organizational level the prejudice of foreign companies to recruit women managers for overseas assignments is discussed. The author advocates the Work-Life Integration Model suggested by Rosalind (1999) to replace the work-family conflict by the benefits of multiple role involvement, i.e. monetary income, heightened self-esteem, the power to delegate onerous role obligations, opportunities for social relationships and challenge (p. 152). It is assumed that the findings of the study will help us to establish linkages between national culture and organizational processes and practices that arguably act upon the constraints and opportunity women encounter in the workplace.

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